SAC Centre Redesign: ONSAC
I was responsible for designing the ONSAC logo and branding, and helped prototype an easy-to-use website and interactive map. Through my designs, I was able to help users easily find information on nearby locations and connect with other SAC staff and survivors.
Project Overview
Timeline:
12 Weeks
Tools
Powerpoint, Figma, Adobe Illustrator, Adobe Photoshop
Skills
Design Thinking
Card Sorting
Visual Design
Qualitative Research
Role
UX Research Lead
Visual Designer
Project Overview
Over the course of the semester in UX110, our team did user research to find weak areas in the SAC centre website and improve them, making it easier for users to find information. Our research gave us valuable insights and improved our platform for a better user experience.
The Problem
Challenges with Website Navigation and Accessibility:
- Evidence of a knowledge gap among staff concerning technological application
- High workload resulting in delayed user demand (300 person waitlist)
- Outdated and inaccurate information presented on the website
- Difficult to find locations (black holes)
The Objective
Our objective was to create something with an intuitive user interface that helps staff and survivors communicate, as well as a mapping tool that makes it simpler for both parties to identify catchment areas so that staff may more effectively direct and facilitate services for survivors.
Card Sorts
In order to understand more effectively the wants and needs for the website, we conducted card sorts. This was done to understand how users grouped information and what they would name those groups. We used the results to inform improvements to the site’s labels and navigational structure.
The Process
ONSAC
User Research Summary: Key Insights
01.
Accessibility of Support Centres
There's a concerning gap in support for smaller communities in Ontario, where only 34 support centres exist in 52 cities.
03.
Navigational Tools Usage
Apple Maps and Google Maps are the most popular navigation tools among participants aged 18 to 57, with Google Maps being used by 95% of those polled.
05.
Staff Demographics
The average SAC employee is predominantly female, with staff ages ranging between 20 to 60 years.
02.
Challenges with SAC Website
The OCRCC website is reported to be difficult for staff to find relevant resources, suggesting a need for improvement in usability and information accuracy.
04.
Importance of Website Design
75% of consumers judge the credibility of a business or organization based on the website design and layout, emphasizing the need for attractive and functional website designs.
06
Website User Experience Challenges
A significant number of SAC website users face difficulties in navigating and finding information. This is evidenced by frequent calls to SAC centres from individuals who struggle to locate specific information online